Sofia moved to Singapore in 2010 and has been involved in the arts since her arrival. Initially training as a docent with the Singapore Art Museum, she took on the role of press and media relations at STPI (Singapore Tyler Print Institute) in 2014. Two years later, she set up Art Locker, a Singapore-based boutique art consultancy offering marketing, PR and strategic advice. Prior to her move to Southeast Asia, she was part of the entertainment industry in London for ten years, working in the international marketing teams for both MGM Studios and Universal Pictures. Her interest in film was revisited during her MA Asian Art Histories degree at LASALLE, the focus of her thesis being Vietnamese diasporic cinema.